The notion of makeshift beds, campfire meals, and basic facilities may have once deterred holidaymakers, but recent research highlights the surge in domestic camping during Covid, with millions opting for s’mores and sleeping under the stars over foreign sun loungers.
Market researchers Mintel reveal that one in five British adults embarked on a camping or caravan holiday since the pandemic's onset, with approximately 4.5 million experiencing tent or caravan accommodation for the first time.
Ahead of the Easter getaway, organizations like the Camping and Caravanning Club report robust bookings, indicating a keenness among Britons, who have invested in caravans, motorhomes, and converted vans, to utilize them once more.
Last year, dealerships faced shortages of vans as a growing number of under-40s, including new dog owners, embraced the freedom of life on wheels. Additionally, Britons stocked up on camping gear, with specialist stores almost selling out before the summer holidays.
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